Text & Banner Stands - Do Not Overload

When it comes to designing anything to do with promotion or advertising, the task is never an easy one. There’s so much to take into consideration, shapes, images, sizes, colour and the most important factor, the text.

The text is the most vital part, in our eyes, because it gives you the opportunity to deliver a message instantly without beating around the bush. After all, isn’t that what banner stands were designed for?

Yes, we understand that many of you will think that because there is a lot of space, it has to be filled, but we are sorry to inform you, you are wrong.

Overloading your banner stand with text is never the right answer!

Whats the best way to use a banner stand?

A banner stand should be used as a way to interact with customers, whether that be B2B or B2C. In most cases, a banner stand will be used as a promotional tool at a networking event such as a conference or exhibition. The banner stand acts as an excellent advertisement for a product or service you are offering without having to talk too much. If you design your banner stand in the right way, you will literally stand out from the crowd, making your product/service head and shoulders above the rest.

However you choose to use your banner stand, the text plays a vital role:

Using text in the right way for your banner stand

1. Use Less -  In the design world, people always stress the importance of using less. The world moves fast and designers have known this for a long time. Advertising your business in the right way is key. And to do this you need to witty and quick. No-one has time to stand around reading layers of text and examining dozens of images, so keep it short and sweet and you will attract more curiosity.

2. Use Space - People look at an empty banner stand and think “wow, look at all that space!”, but in reality, your space is limited, yes, banners are much larger than your conventional leaflet or booklet but this also means the text and images need to be too. Remember, space is your friend, and you need to be kind to it. Ensure the text you use is short and key to the point you are trying to make. After this, the space will work in your favour.

3. Know the balance - They say a picture paints a thousand words, but that’s only true if you use the right image. Once you know the amount of text you are going to be using then it should make choosing an image or a selection of images, much easier. For meaningful images that create impact by themselves, keep text to a minimum. For meaningful text or phrases, use softer image or maybe just a background colour so your text can do the talking.

4. Use strong text - Cheesy slogans are a thing of the past and people just want to see the facts of what you have to offer. Bold fonts and exclamation marks can make your text stand out, but if you use the right words, you won’t need to use these old tools and people will be genuinely interesting in what you are offering.

5. - Don’t use small print - What’s the point? No-one reads it anyway! Unless you actually HAVE to put something at the bottom due to legal reasons then you won’t need it. If you are tempting to place something at the bottom in small print, think about a better place for it, like your website perhaps? People get irritated by things that are difficult or pointless, so placing small print on your banner stand will only aggravate potential customers or clients!

We hope you have enjoyed our 5 top tips to getting the most out of your banner stands! If you need any advice, or are unsure about any of the points we have touched on, then please don’t hesitate in giving one of our printing experts a call today: 0121 333 6352

Why images are important in printed leaflets

Images

The printed leaflet is one of the most popular marketing tools, used worldwide by small businesses and large corporations alike. With so many different styles, shapes and sizes available, the power is in your hands, meaning you can promote your products and your business in a way that suits you and your customers. The great thing about leaflets is the element of tangibility. With TV adverts, they come and go and you never really get a feel for them, but with printed leaflets, you can physically feel the leaflet in your hand, and take it home with you to read as many times as you like. When offered one, you can read it in your own time, in a place that suits you best, unlike other forms of advertising such as billboards or bus stop signs, when in most cases, you are flying by and never really get a chance to absorb the information or give it a second thought.

One of the main reasons leaflets stand out so well is because they incorporate images. It’s not all about fancy text when you are promoting your company. Images are equally as important, if not more important and play a vital role in the success or failure of your leaflet. A picture can say a thousand words, and when given the time to dwell on photo’s they probably say even more than that. In todays blog, Colprint are going to take a look at why images work so well in printed leaflets.

Using Images In Printed Leaflets

*Using Colour*

The use of bright and vibrant images can really help your printed leaflets stand out from the crowd. Too much text and an overcrowded appearance isn’t something that appeals to many people. If you want loads to read, usually you would pick up a book or magazine, but with leaflets, sometimes less can be more effective. By using colourful and carefully selected images you can instantly grab the readers attention, providing you do your research into what your customers want to see. Make sure you take into consideration the colour of your background too. This is equally as important as the images and text itself. The background colour is the basis of your leaflet, and will often determine whether or not a reader picks up your leaflet. Dull tones or overpowering brightness can put people off and make your carefully selected images look out of place, so please be careful.

*Connecting With Your Audience*

Images play an important role in determining whether or not you connect with your audience. Visual effects are the most important factor in the advertising world and help provide emotion and evoke powerful feelings with your customers. Are you trying to sell something or show a customer how well you do something? Images are the best way to achieve this by highlighting the beauty and features of your company or a product in general. Think about the audience you are targeting and this will help you decipher which images to use. Sometimes quality stock images can prove to play an important role in connecting with your target audience and promoting a certain product.

*Breaking Your Content Up*

When designing your printed leaflets, images are the best way to break up text and provide a healthy break from reading. Giving your customers the chance to enjoy an image in between paragraphs will lead to more success on the sales from than you could possibly imagine. Try using headings and short descriptions that lead up to an image. When people see the product you have to offer after reading a little bit about it then it will have a much larger impact on the customer. Breaking up the content in any printed marketing material is important and images provide the best means to do so.

*Use Images To Showcase Your Product Or Service*

This is probably the biggest advantage to using images in your printed leaflets. The ability to show people your product or service is an invaluable tool in your quest to achieve more sales. If your leaflet is used for promoting a range of products, then using images is far more likely to do so than by using mountain loads of content. Take a food leaflet for example. Food manufacturers would never dream of promoting their product using just text. You might be able to paint a mental picture with words, but it will never have the same effect as a showing the customers a delicious looking cake or a scrumptious looking hot meal. The use of images make your product look desirable to your audience. People think with their eyes and buy with their eyes, so images hold the key to your businesses success when you promote using a leaflet.

Thanks for taking time out of your day to read our blog, and hopefully we have helped you in one way or another. If you are still stuck or would like any advice about how to go about a leaflet project, feel free to call one of our expert printers/designers today. We’re always happy to help!

Colprint.