Business Cards Still Matter!

With so many current businesses using modern means to advertise their business, the business card has been seriously overlooked over the last decade or so. With social media aiding us on a day to day basis, it is easy to build networks, communities and spread the word about what you do as a business and who you are.

However, the crucialness of having a noticeable business card is still as important today as it was before the internet was invented.

How often do you get handed a business card and instantly throw it away or store it in your wallet to dispose of at a later date? The truth is, 88% of all business cards that have been handed out are thrown out in less than a week. This is probably because the majority of business cards offer the same information as the next, the same dull background, the same shape and size and similar layouts. In reality the size and shape will never change because of the convenience of it being able to easily fit in your wallet or purse. Or can it?

Every day people visit networking events and business meetings and exchange business cards that rarely get looked at.

So we ask the question… What’s the point in spending money on your website and investing in your business if the people you target don’t take notice of your advertising methods?

Colprint recognise the need for a top quality business card and understand how often people don’t bat an eyelid at what you hand them. Regularly people spend a lot of time and money redesigning their business cards and making them look ‘jazzy’. But how jazzy can a 2D, rectangular business card really be?

So we suggest injecting a heap of creativity into your designs and coming up with something that requires a bit of imagination!

How about business card stickers that you can give to someone and stick it to their shirt for them to come back to later that day? Ever considered creating something 3 Dimensional like a paper plane or a card that when you open it an image or character pops up?

We urge you to give people something to remember when you hand it over to them, and because of this, you will stand out in their mind next time they require a locksmith or a carpenter, to name a couple of examples.

So why not give us some feedback? Call us, email us or send us a message on facebook/twitter and we can work together to come up with a design that is right for you as a business owner!

Top Tips to make your business stationery stand out from the crowd

It is really important that you make sure that your business stationery is boosting your company's brand awareness.You need to think, What does your business stationery say about you? and to make sure that your business stationery is memorable and significant to your business by making sure you use specific colours, images and logos throughout your business stationery as well as your website, social media accounts and commercial vehicles.

Having high quality stationery says a lot about your business, if you present your customer with a flimsy and poorly designed piece of business stationery then your customers are likely to compare the quality of  the product with the quality of the services you provide. Whether it is compliment slips, notepads or business cards, here at Colprint we are able to provide you with all the top quality business stationery you could need. We are also able to incorporate and company logo or artwork on to all products or if you don't have any our team of designers can work with you to provide you with the very best design possible.

Making sure that you have a wide range of quality printed materials helps extend your ranch outreach and also allows you to stand out from the crowd against your competitors. We have 3 top tips to ensure that you get the very best from your business stationery.

1. Quality- This is extremely important to ensure that your business stationery is top quality. If you present your customers with a sloppy marketing product then they are going to expect sloppy workmanship. Make sure you provide the best first impression possible for your customers.

2. Continuity- Make sure that when designing your business stationery that you use the same colours, images and logos across your whole company such as on your website, commercial goods, printed materials and social media accounts. By doing this you make sure that your business is recognisable.

3. Details- Make sure that when designing your business stationery that you include your contact details on all of your business stationery items to make sure that your customers and potential customers find it easy to find your contact details.

If you are interested in high quality business stationery for your business then make sure that you get in touch with us here at Colprint.