With so many current businesses using modern means to advertise their business, the business card has been seriously overlooked over the last decade or so. With social media aiding us on a day to day basis, it is easy to build networks, communities and spread the word about what you do as a business and who you are.
However, the crucialness of having a noticeable business card is still as important today as it was before the internet was invented.
How often do you get handed a business card and instantly throw it away or store it in your wallet to dispose of at a later date? The truth is, 88% of all business cards that have been handed out are thrown out in less than a week. This is probably because the majority of business cards offer the same information as the next, the same dull background, the same shape and size and similar layouts. In reality the size and shape will never change because of the convenience of it being able to easily fit in your wallet or purse. Or can it?
Every day people visit networking events and business meetings and exchange business cards that rarely get looked at.
So we ask the question… What’s the point in spending money on your website and investing in your business if the people you target don’t take notice of your advertising methods?
Colprint recognise the need for a top quality business card and understand how often people don’t bat an eyelid at what you hand them. Regularly people spend a lot of time and money redesigning their business cards and making them look ‘jazzy’. But how jazzy can a 2D, rectangular business card really be?
So we suggest injecting a heap of creativity into your designs and coming up with something that requires a bit of imagination!
So we suggest injecting a heap of creativity into your designs and coming up with something that requires a bit of imagination!
How about business card stickers that you can give to someone and stick it to their shirt for them to come back to later that day? Ever considered creating something 3 Dimensional like a paper plane or a card that when you open it an image or character pops up?
We urge you to give people something to remember when you hand it over to them, and because of this, you will stand out in their mind next time they require a locksmith or a carpenter, to name a couple of examples.
So why not give us some feedback? Call us, email us or send us a message on facebook/twitter and we can work together to come up with a design that is right for you as a business owner!
