HOW OUTDOOR PRINTING CAN BOOST YOUR BUSINESS

OUTDOOR PRINTED MARKETING MATERIALS CAN GIVE YOUR BUSINESS A BOOST

All of you will probably be well aware of how important printed marketing material is. Over the years, it’s been proven to play a massive role in the development of your business and helps you to portray your company message to your target audience with ease. Printed materials allow you to show off your business to the world, in the way that you want to be seen. With a blank canvas in front of you, the possibilities to get creative are endless, offering the opportunity to get people talking.

In shop posters and banners are generally standard practice in the business world and you will see most shops using these types of material every day. With that being said, most companies will usually be quite tentative when it comes to making that big leap to outdoor advertising. Sometimes the cost will put people off, or in some cases, the fear of the unknown and promoting your business in the outside world. Hopefully we can give you an insight into why outdoor advertising through billboards and large posters can have massive benefits to you business.

Connection

Outdoor posters can be seen almost every direction you look in, with the popular places being, bus stops, telephone boxes and on the sides of buildings. These forms of advertising are extremely effective and can help give your business some serious exposure. It’s all about how creative you can be with your blank canvas. Engaging content and imagery will appeal to the general public and get people talking about what you do. The key is to catch the peoples eye and keep them interested too. QR codes have become extremely popular in recent times, offering the public people and opportunity to learn more information about your business.

Having Your Say

It can often be quite difficult to get your message across to the public and let the world know what you’re all about. The best way to get this message across is to look outside and realise how many potential customers there are looking at your business, rather than inside it. Vinyl banners placed in an appropriate place are a great way to show your customers what you can offer them and offer the opportunity to instantly grab someones attention. Banners act as a silent salesperson and are a great way to promote offers of discounts. These kind of things are a big hit and will attract new business immediately!

Clarity

There’s nothing more clear than a well thought headline, combined with an image that sells your business. If you’re looking to promote your business with a message that reaches thousands of people, then billboards are a great way to do this. Large target audiences can be reached in a matter of no time at all and just as many eyes will pass over your billboard information and take it all in. Impact will be had immediately! When you’re stuck in traffic, out at the shops, or when you’re waiting in the street, you will come across a billboard that more often than not, grabs your attention. Humour and creativity should be incorporated, depending on your business, which will create a powerful lasting effect on whoever sees it.

Consistency

This is one of the biggest factors when it comes to outdoor marketing. Being able to go online is an invaluable tool but not as invaluable as the power to hold something. Going outside and picking up a leaflet or being handed a brochure in the street is priceless. If you want your business to be talked about and considered then it’s important to manage all of these things in an engaging way. If you can maintain consistency in each department then you will be able to make an impact with memorable outdoor advertising materials.

Are you considering outdoor marketing materials and need help making the big leap from indoor to outdoor, then look no further than Colprint, who have years of experience in the industry of helping businesses move forward and created more revenue!

Give us a call today and see what we can do for you!

5 reasons to utilise printed flyers

For a long time now, printed flyers have been an important and valuable tool in the world of business. Flyers make excellent business sense for various industries for several different reasons. Today, Colprint will be looking at the 5 top reasons, why you should make the most of printed flyers and offering a few top printing tips for you to consider…

One - Cost Effectiveness

Printed flyers are one of the cheapest ways of marketing your business. The ability to print high quality marketing materials should be appreciated by every business out there who wants to promote their business in the most cost effective way possible. From door to door distribution, to hand-outs in the street, printed flyers have all the answers, at a low, low price. Printing flyers with a reputable company like Colprint ensures you only have to print what you need, saving you money and time in the long run.

Two - Creative Space

As a business, your brand is your bread and butter, your needle and thread, your heart and your soul. Utilizing printed flyers in the right way allows you to present your business and more importantly, your brand, in the best way possible. The power is always in your hands and you can choose the styles, sizes and themes of your flyers, which will give you the creative space you need to sell your brand, service or product.

Three - Convenience

Flyers offer the ultimate convenience. A lot of people tend to hold on to flyers by sticking them in their pocket as they receive them to read at a later date, scan through on the bus, or will even take them home to pin to a notice board or on their fridge. Generally, people won’t throw a leaflet away, they will hesitate and hold onto it. Especially if they are very attractive or have contact details on them.

Four - Opportunities

With ample space, your business has the opportunity to promote and inform potential customers and your target audience. The opportunity is a great one as you can do anything to create an attractive flyer which will showcase a range of new and/or existing products or services. The opportunity to promote a special offer or upcoming event is always there, and can be done in a cost effective manner.

Five - Promotion

Printer Flyers are an excellent way of get your brand out there and raising awareness. By posting them through letterboxes you are halfway there but by going out and interacting with people and handing them out personally, you can bring your brand to life. If you want to be taken seriously, make sure your staff are in uniform for a more professional edge.

A FEW MORE TIPS FOR A GREAT LEAFLET / FLYER

- Use clear font, with sharp edges and contrasting colours to that of the background. If people struggle to read something, they generally won’t bother.

- Are you struggling with the design? Colprint can do this for you!

- Proof read your work. Get someone else to proof read it, then do it again yourself. You’d be surprised how many flyers go out with mistakes on.

- Be original. Think outside the box. This is your opportunity to sell your business, so let your imagination run wild and see what happens!

Did you enjoy our blog today?

Get in touch if you want any more advice about printed flyers or you want a FREE quote. One of our technical support team will be more than happy to help you!

Thank for reading.

Colprint.