For a long time now, printed flyers have been an important and valuable tool in the world of business. Flyers make excellent business sense for various industries for several different reasons. Today, Colprint will be looking at the 5 top reasons, why you should make the most of printed flyers and offering a few top printing tips for you to consider…
One - Cost Effectiveness
Printed flyers are one of the cheapest ways of marketing your business. The ability to print high quality marketing materials should be appreciated by every business out there who wants to promote their business in the most cost effective way possible. From door to door distribution, to hand-outs in the street, printed flyers have all the answers, at a low, low price. Printing flyers with a reputable company like Colprint ensures you only have to print what you need, saving you money and time in the long run.
Two - Creative Space
As a business, your brand is your bread and butter, your needle and thread, your heart and your soul. Utilizing printed flyers in the right way allows you to present your business and more importantly, your brand, in the best way possible. The power is always in your hands and you can choose the styles, sizes and themes of your flyers, which will give you the creative space you need to sell your brand, service or product.
Three - Convenience
Flyers offer the ultimate convenience. A lot of people tend to hold on to flyers by sticking them in their pocket as they receive them to read at a later date, scan through on the bus, or will even take them home to pin to a notice board or on their fridge. Generally, people won’t throw a leaflet away, they will hesitate and hold onto it. Especially if they are very attractive or have contact details on them.
Four - Opportunities
With ample space, your business has the opportunity to promote and inform potential customers and your target audience. The opportunity is a great one as you can do anything to create an attractive flyer which will showcase a range of new and/or existing products or services. The opportunity to promote a special offer or upcoming event is always there, and can be done in a cost effective manner.
Five - Promotion
Printer Flyers are an excellent way of get your brand out there and raising awareness. By posting them through letterboxes you are halfway there but by going out and interacting with people and handing them out personally, you can bring your brand to life. If you want to be taken seriously, make sure your staff are in uniform for a more professional edge.
A FEW MORE TIPS FOR A GREAT LEAFLET / FLYER
- Use clear font, with sharp edges and contrasting colours to that of the background. If people struggle to read something, they generally won’t bother.
- Are you struggling with the design? Colprint can do this for you!
- Proof read your work. Get someone else to proof read it, then do it again yourself. You’d be surprised how many flyers go out with mistakes on.
- Be original. Think outside the box. This is your opportunity to sell your business, so let your imagination run wild and see what happens!
Did you enjoy our blog today?
Get in touch if you want any more advice about printed flyers or you want a FREE quote. One of our technical support team will be more than happy to help you!
Thank for reading.
Colprint.
