How to create great leaflets - Colprint’s 5 top design tips
Conjuring up new ideas for new leaflets is never easy, even without the task of actually designing them and creating them. Have you always used the same methods and are reluctant to change the way you do things? Change can be difficult, yes, especially in the business world, but choosing to not change the way you do things could be a dangerous attitude for you to have. It doesn’t matter how big or small your company is, or the service you offer for that matter. In every business, leaflets are a valuable type of marketing, allowing you to reach your target audience in a tangible fashion. As a business owner or marketing director, you should never underestimate the importance of fresh, engaging content, in the form of a creative leaflet.
Our advice to help you create great printed leaflets
1) Consider the use of folds
Most of you will consider a standard fold when it comes to producing a business leaflet, but there are so many options out there for you and your brand to choose from. Consider using a variety of folds to make your leaflet unique and stand out in new ways. The half fold, roll fold, accordion fold and gate fold are all common folding techniques which offer ease of use and readability.
2) Engaging content with triple checks
People pick up your leaflets to read them. Therefore, your content needs to be engaging, simple and straight to the point. Don’t fill your leaflet with useless information or information your customers may deem to be unnecessary. Less is more in terms of what you have to offer in your leaflet. Use images, headers and cutting edge text do the talking for you. With that being said, it’s important to proof-read your content. Once, twice, three times. Get other eyes to read it, or hire a professional if you need to. This will make you look more professional. Make your content clear to read and check that all dates and/or prices are correct if you are informing people of special offers that include expiry dates.
3) Clear target audience
Ask yourself straight away, who your target audience is. This will help you in the design process. and ensure you start off on the right foot. If you believe everyone is your target audience, you are sadly mistaken. As a business, you need to define your customers by age, location, social/geographical status and potentially even gender. For example, a valuable product needs to reach the right person as there is no sense in offering it to everyone. You should ensure a specific customer reach, where the same will apply to cheaper, lower end products too.
4) images and informative graphics
Images have a massive impact on all marketing materials, regardless of what the material is. If you are promoting products or a service, images are invaluable. The visual quality is as important as the image itself, as they will have a direct association with your products or services. Remember that your images must be high quality and don’t risk using average quality images as this will affect your reputation and the image your brand currently possesses.
5) understanding your audiences needs
As you have already established your target audience it’s time to get to know them and understand them a bit better. Using the right fonts and understanding the importance of layout and format is crucial. You should always consider the obvious fact that most people read from left to right and top to bottom, and make a conscious effort to understand the psychology of reading, and this way, your leaflet will be well perceived in the eyes of your customers.
Producing an engaging, successful leaflet isn’t an easy thing to do and you should never tackle a project without the right tools and knowledge to do so. If you are having thoughts about your next marketing campaign and think leaflets may be the way to go, please be sure to contact Colprint today. Our team of professional, time-served experts will be able to discuss your requirements with you and make sure you get it right first time. Print in quality and the sales will take care of themselves.
Thanks for reading, we hope you enjoyed the latest edition of our blog! Please be sure to keep your eyes peeled for more helpful tips and expert advice from our printing team here at Colprint!
