Wednesday 17 September 2014

Designing a Luxury Business Card

It's likely that we have all held a business card at some point as you look at this article you may have some to hand. They are a powerful tool in the business world but the challenge is making them stand out at a major marketing event. The way to do that is make them luxury. Business cards can be very effective at marketing your business and they are also quite easy to make and are not particularly expensive to manufacture with most being quite cheap. A luxury business card really is the premier form of advertising that you can have and enables people to see what your business is all about. This is something that you want a business card to do - communicate the professionalism of your firm.

What exactly are luxury business cards?

Luxury business cards are of a higher quality than the conventional business card. The paper is thicker and of better quality which explains why they are luxury. When a luxury card is ultra thick, this really does stand out to clients and make a lasting impression on prospective ones.

Why opt for luxury business cards?

We have all come into contact with lightweight business cards in the past which are a waste of time and they only ever end up in the bin. A thicker business card emanates that it is luxury. Your client or business contact will see you have made a significant financial outlay on the product and that you mean business, which can lead to later success.

What distinguishes a luxury business card and a normal one?

The main difference is the thickness of the card. A standard business card is approximately 300gsm but luxury business cards range from 540 to 1190gsm- 4 times thicker than a normal business card. Luxury business cards have a rich distinctive colour which allows them to stand out. They may be expensive, but the extra money is worth it.

What sizes are there in luxury business cards?

You can opt for the standard size of business cards for luxury business cards (85mm x 55mm, 90mm x 55mm or 90mm x 50mm) and they can be printed either portrait or landscape. The 540 gsm is emblazoned on a double thick silk card for extra quality whilst thicker business cards really do exude luxury.

Ultra thick luxury business cards are uncoated with a visible coloured edge which you can customise. These cards have to be held to appreciate their quality. Not many other online business providers have cards as thick as 1190gsm and you will instantly see the benefit of purchasing a luxury business card. Luxury business cards are eminently noticeable and leave a lasting impression on customers.

With such large volumes of business cards handed out at events, ensure that yours is one which will leave a lasting impression and stand out from the crowd. A business card which is thick and designed with intent will really stand out for you.

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